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A Veranda report identifies six bathroom design directions that two designers expect to gain attention in 2027: customized storage, expressive hardware, layered lighting, patterned tile floors, more residential-style finishes and smart technology. These are designers’ predictions, not measured forecasts of how widely homeowners will adopt them.
A report by Veranda outlines six bathroom design directions that designers expect to gain traction in 2027, including made-to-fit storage, more distinctive hardware and layered lighting. The list reflects predictions from designers Gina Elkins and Rachel Cannon; it does not establish how broadly these choices will be adopted by homeowners or the renovation industry.
Custom cabinetry and storage lead the list. Cannon, founder and principal designer of Rachel Cannon Limited, says clients are looking for cabinetry shaped around how they organize and use a bathroom. Elkins, founder and principal of Studio Casa Vita, points to features such as docking drawers with outlets, dedicated hair-tool storage and convenient places for towels and makeup essentials. The aim, the designers say, is to make storage more functional without treating it as separate from the room’s design.
The report also describes a move toward more expressive hardware and multiple sources of light. Cannon says clients are more willing to choose distinctive hardware for primary bathrooms, including knobs paired with backplates; the report also suggests mixing metal finishes. Elkins describes lighting planned for different uses, from makeup and general illumination to softer nighttime routes, with examples including toe-kick or baseboard lights and decorative lamps.
The remaining predictions are patterned tile floors, a less utilitarian overall design and smart bathroom features. Cannon cites layouts such as herringbone, offset brick and decorative geometric patterns, while Elkins says clients are asking for warmer finishes and details that connect bathrooms to the rest of the home. Her examples of technology include automated shower controls, smart toilet functions, touch-free faucets and motorized window coverings.
Bathrooms Gain Design Attention
The predictions point to bathrooms being planned as more than purely functional rooms. Storage, lighting and materials are presented as connected design decisions: custom drawers can address daily routines, layered light can serve different tasks, and patterned floors or warmer finishes can give a bathroom a stronger relationship to the rest of a home.
For homeowners considering a renovation, the report offers ideas to discuss with a designer, not a requirement to follow a trend. Features such as custom cabinetry and automated controls can add complexity and cost, while a distinctive tile layout or hardware change may be a more limited update. The report supplies no pricing, resale analysis or evidence that these choices increase a home’s value.
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Designers Describe Changing Priorities
The report frames its predictions around designers’ observations of client requests. Elkins says trends can involve materials, storage and function, not just appearance. Cannon’s comments similarly focus on practical organization as well as visual choices. Their examples draw on projects and client preferences, rather than a survey of homeowners or sales data.
The six directions span both substantial planning decisions and smaller decorative choices. Reworking cabinetry or separating vanity and wet areas may involve a larger project, while changing a tile pattern, hardware finish or lighting arrangement can be considered within a broader redesign. The source does not rank the trends or identify which is expected to be most common.
““By incorporating customized organizational systems, we can maximize every inch and make the bathroom feel more intuitive, efficient, and personal.””
— Rachel Cannon, founder and principal designer of Rachel Cannon Limited
Predictions, Not Adoption Data
The report does not provide survey results, market figures or adoption rates to show how many homeowners are choosing these features. Its outlook is based on comments from two designers and examples of client requests, so it is not clear whether the listed preferences will spread widely in 2027 or remain specific to certain projects and budgets.
It is also unclear how costs, installation requirements and maintenance compare across the six ideas. The report does not quantify potential effects on resale value, despite noting that some homeowners may consider it when updating a bathroom. The predictions should be read as professional observations, not confirmed outcomes.
How These Ideas May Develop
The next test will be whether designers continue to see these requests in projects planned or completed during 2027. Client demand and finished renovations may show which ideas move beyond individual examples, but the report does not set out a follow-up date or a measurable benchmark for judging that shift.
Homeowners weighing a renovation can use the list as a starting point for conversations about routines, budget and the character of their home. The designers’ comments favor selecting features for how a bathroom will be used, rather than assuming every prediction will suit every space.
Key Questions
What six bathroom trends does the report predict for 2027?
They are custom cabinetry and storage, distinctive hardware, layered lighting, patterned tile floors, bathrooms designed to feel less purely utilitarian, and smart technology.
Who made the predictions?
The report features comments from Gina Elkins, founder and principal of Studio Casa Vita, and Rachel Cannon, founder and principal designer of Rachel Cannon Limited.
Are these trends confirmed to be widespread in 2027?
No. They are designers’ expectations based on observations and client requests. The report gives no homeowner survey or market data establishing how widely the ideas will be adopted.
What smart features are mentioned?
Elkins names automated shower controls, smart toilet functions and touch-free faucets, as well as motorized shades or drapery. The report does not give prices or installation details.
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