DieHard batteries are currently manufactured by Clarios, LLC. The brand's journey began with Globe-Union Battery in 1967, later shifting through several companies, including Johnson Controls. After Johnson Controls sold its battery division, Clarios took the reins. So, if you're looking for reliable performance, especially in extreme weather conditions, DieHard batteries are designed to meet your needs. You'll find them exclusively available through Advance Auto Parts, Carquest, and Sears. Curious about their history and product range? There's plenty more to explore about the brand behind these durable batteries.
Key Takeaways
- DieHard Batteries were originally established by Globe-Union Battery in 1967 for Sears.
- The current manufacturer of DieHard Platinum batteries is Northstar, following a history of production changes.
- Johnson Controls produced DieHard batteries during the 1980s until the battery division was sold to Clarios, LLC in 2019.
- DieHard batteries are exclusively available through Advance Auto Parts, Carquest, and Sears after their acquisition in 2019.
- The brand is known for its reliability in extreme weather conditions and a commitment to innovation in battery technology.
Brand Overview

DieHard is a trusted name in automotive batteries, known for its durability and reliability since its inception in 1967. Originally established by Globe-Union Battery for Sears, this brand has earned a solid reputation over the decades.
In December 2019, Advance Auto Parts acquired DieHard from Transformco for $200 million, making it available exclusively through their stores, Carquest, and Sears.
DieHard batteries are designed to excel in extreme weather conditions, ensuring they perform well in both cold and humid climates.
Manufacturing has evolved over the years, with Johnson Controls taking over production after previous legal challenges.
Beyond automotive batteries, DieHard has expanded its product range to include hand tools, power tools, and battery chargers, solidifying its presence in the automotive parts market.
Manufacturing History

The manufacturing history of DieHard batteries reflects a journey marked by innovation and adaptation in the automotive industry. Initially produced by Globe-Union, the brand evolved to Johnson Controls. In 2019, Johnson Controls sold its battery division to Clarios, LLC, which now oversees the production of DieHard batteries. Exide briefly took over manufacturing but was penalized with a $27.5 million fine for fraud, pushing production back to Johnson Controls. Currently, Northstar manufactures DieHard Platinum batteries, boasting specifications akin to Odyssey batteries. These batteries are designed to excel in extreme weather conditions, benefiting from cutting-edge technology and materials.
Year | Manufacturer |
---|---|
1967 | Globe-Union |
1980s | Johnson Controls |
2019 | Clarios, LLC |
Briefly | Exide |
Present | Northstar |
Product Range

While exploring options for automotive and outdoor needs, you'll find that DieHard offers a thorough product range that extends well beyond just batteries.
The DieHard brand includes reliable automotive batteries designed to perform in extreme weather, ensuring you won't be stranded in cold or humid conditions. In addition to automotive batteries, the product range features hand tools and power tools, all powered by DieHard batteries for enhanced performance.
You can also find battery chargers, booster cables, and power inverters. Plus, DieHard Platinum batteries come with a solid 60-month replacement warranty, ensuring peace of mind.
The brand's expansion into non-automotive sectors like sporting goods and workwear showcases its commitment to versatility and innovation.
Market Presence

With a well-established reputation, DieHard batteries maintain a significant presence in the automotive market.
Originally launched in 1967, the brand became synonymous with durability, peaking in popularity during the 1990s and early 2000s.
After Johnson Controls' battery division was acquired by Clarios in 2019, DieHard resumed production under Advance Auto Parts' specifications.
This strategic move has strengthened its market presence, targeting a diverse range of automotive batteries suited for extreme weather and various vehicle types.
Additionally, DieHard has expanded into non-automotive sectors, further enhancing visibility.
Consumer Experiences

When you rely on DieHard batteries, you might notice some mixed performance over time compared to previous models.
Many users have shifted their loyalty to alternatives, driven by concerns over longevity and extreme weather reliability.
It's essential for you to take into account compatibility with your vehicle to maximize the battery's potential.
Performance Over Time
As you explore the performance of DieHard batteries over time, you'll find that long-term users have mixed feelings. Some report that recent models don't last as long as older versions, leading to disappointment.
Many consumers express a preference for AGM batteries, which they consider more durable and reliable than traditional lead-acid options. Initial reviews of the new DieHard Platinum batteries show positive interest, but there's still caution regarding their overall performance.
Users also highlight the significance of checking battery compatibility with your vehicle to guarantee ideal results.
While AAA battery services are known for competitive pricing and warranty options, alternatives like Deka are gaining traction for their impressive performance, further complicating the DieHard narrative. Additionally, customer reviews emphasize that performance on various vehicle types can vary significantly, impacting overall satisfaction.
Brand Loyalty Trends
DieHard batteries have cultivated a loyal customer base since their debut in 1967, thanks to their historical reputation for durability and reliability.
Many long-time users appreciate the brand's nostalgic appeal, recalling its strong performance during the 1990s and early 2000s.
However, recent feedback reveals mixed experiences with newer models, leading some consumers to question their loyalty.
While some still trust DieHard for their vehicles, others are exploring alternatives like Duralast, drawn by promises of enhanced performance and longevity.
Checking battery compatibility has become essential, affecting brand loyalty as you seek the best fit for your needs.
Ultimately, while DieHard maintains a dedicated following, the evolving landscape of batteries keeps users evaluating their options.
Warranty and Maintenance

While you might be excited about your new DieHard battery, understanding its warranty and maintenance is essential for maximizing its lifespan. DieHard Platinum batteries come with an impressive 60-month warranty, symbolizing reliability in performance. To keep your battery in top shape, regular maintenance checks on charging systems are recommended.
Feature | Description | Notes |
---|---|---|
Warranty | 60-month warranty for Platinum series | Compare with competitors |
Maintenance | Regular checks recommended | Guarantee peak performance |
Installation | Free at Advance Auto Parts | Convenient and reliable |
Support | Available at Batteries+ stores | Assistance for users |
Cultural Impact

Since its inception in 1967, the DieHard brand has made a significant cultural impact, resonating with consumers through its enduring reputation for durability and reliability.
DieHard's nostalgic appeal comes from its iconic marketing and memorable commercials that reflect toughness, connecting deeply with automotive enthusiasts. Cultural references in popular media have further solidified its identity as a dependable automotive battery choice.
You might remember those ads that showcase DieHard batteries thriving in extreme conditions, reinforcing their reliability.
Today, social media engagement revitalizes interest in the brand, bridging connections with long-time users and new consumers alike. Community discussions often highlight emotional attachments to DieHard products, revealing how much these batteries represent resilience and trust in everyday life.
Frequently Asked Questions
What Company Manufactures Diehard Batteries?
If you're curious about who manufactures DieHard batteries, you've got a few key players to evaluate.
Currently, Johnson Controls is involved in the production, but after selling its battery division to Clarios, the DieHard brand found a new home with Advance Auto Parts.
You'll also find that the latest DieHard Platinum batteries are produced by Northstar, ensuring you get reliable performance tailored for extreme weather conditions.
Quality remains a top priority for these batteries.
What Brands of Batteries Does Johnson Controls Make?
You might be surprised to learn just how many battery brands Johnson Controls produces. They manufacture well-known names like Duralast for AutoZone and Motorcraft for Ford.
You'll also find their batteries in Interstate Batteries and various private labels. With a focus on advanced technology, Johnson Controls excels in creating durable AGM batteries.
Their commitment to performance and sustainability makes them a leader in the automotive battery industry, ensuring you get reliable power for your vehicle.
Which Car Battery Is Better, Interstate or Diehard?
When deciding between Interstate and DieHard batteries, it really depends on your needs.
If you prioritize longevity and consistent performance, you might lean towards Interstate, known for lasting over eight years in harsh climates.
However, if you want a battery with strong starting power and a solid warranty, DieHard could be the better choice for you.
Consider your driving conditions and preferences to make the best decision for your vehicle's needs.
What Battery Company Makes Interstate Batteries?
Did you know that Interstate Batteries sells around 19 million batteries each year? This staggering number reflects their popularity and reliability.
Interstate Batteries are produced by multiple manufacturers, ensuring a wide range of options for you. Their green-labeled batteries have a solid reputation for performance across various vehicles.
With warranties ranging from 18 to 48 months, you can feel confident in your choice, knowing you've picked a trusted brand for your needs.
Conclusion
In exploring DieHard batteries, you've uncovered a legacy of reliability, a commitment to innovation, and a brand that stands the test of time. You've seen how their manufacturing history shapes their product range, how consumer experiences fuel their market presence, and how their warranty and maintenance policies build trust. Whether you're powering your vehicle or your tools, DieHard's dedication to quality remains unwavering, ensuring you can count on them for performance and peace of mind.